Meet Paula Green.
In 1962, she was one of the first female copywriters on Madison Avenue.
Her client, Avis, was second place in car rentals, far behind car rental giant Hertz.
And that second place was killing them.
Until Paula did something unthinkable. She wrote the truth.
“We're only number two. So we try harder.”
A line that changed advertising forever.
Because for the first time, a major brand admitted a flaw and made it the reason to choose them.
Paula Green invented Flawesome in a world full of men who expected her to write another lie.
She died in 2015 at the age of 88. It's an honor to have part of her legacy in my keynote and message.
She's the first of a series of heroes I'll share here: people who were Totally Flawesome and didn't even know it.
