Robin Dhondt
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Note

Good news: things might get worse.

From the desk of Robin Dhondt

Close-up of Robin's t-shirt: a grinning vintage salesman giving a thumbs up, with the words Hang in there, it gets worse

For 25 years I worked as half of a creative team.

Now that I'm going solo as a speaker and author, I no longer have a partner who tells me whether my ideas & insights are either pretty good or utterly garbage.

So I decided to create this 'open studio' where I can share drafts, notes, interviews and half-formed thoughts with future readers. Some of it will make it into the book. At least half of it will make it into my trashcan.

Which means, honestly, that things here might get worse before they get any better.

But as long as you're watching, I can't retreat. And that's kind of the point.

Hang in there!

Gold or garbage?
You decide.

Every post here is a draft. Tell me what's worth keeping and what belongs in the trashcan. I can take it. (Mostly.)

More from the desk

Robin's email signature with the Totally Flawesome sticker and a disclaimer about typos, a green arrow pointing at the misspelled word seriuosly
Note

My email signature confesses for me.

I'm a copywriter who still makes a lot of typos. So I stopped hiding them. Now my email signature confesses for me.

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Robin in his green jacket presenting the Avis ad We try harder on the big screen in the barn at Boereau, in front of a full room
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The woman who taught me flaws sell better than strengths.

Meet Paula Green, one of the first female copywriters on Madison Avenue. In 1962, she did something unthinkable. She wrote the truth.

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