The Keynote
30, 60 or 90 minutes of eye- and heart-opening fun for your conference, kick-off or company event.
15 to 600 people · Live or online · EN / NL
Book the keynoteKeynotes & Co-LabsFirst the spark.
Then the fire.
Keynotes and hands‑on Co‑Labs
for brands and leaders with the courage to be perfectly imperfect.
In English and Dutch, live, online or anywhere in between.
Book now9,5 ways to be
perfectlyimperfect as a brand
Authenticity isn't claimed. It's earned.
Every brand on the planet wants to be seen as "authentic". Few of them are, especially now that social media and AI make it almost impossible for audiences to tell what's real and what's not.
Well, after 25 years in advertising, I'm convinced of just one thing: the only way to be truly authentic as a brand is to have the courage to surprise your audience not just with your strengths, but with your flaws as well. I call this being Totally Flawesome.
In 30 to 90 minutes, I walk your audience through 9,5 creative techniques to share your brand's weaknesses and turn them into awesome strengths. It's an eye- and a heart-opener for leaders who dare to combine a little bit of creativity with a little bit of vulnerability, and get a whole lot of credibility in return.
What you'll walk away with
- A different way of thinking about what "authenticity" actually means for a brand
- 9,5 creative techniques you can immediately apply to your own communication
- Real-world cases of brands that turned their flaws into signature strengths
- The courage to say things about your brand that most marketers won't let you say
“No corporate bullshit. Just brilliant thinking, great storytelling and a healthy dose of ‘what the hell did he just say?’”
One keynotenot enough?
Every flawesome adventure starts with the keynote.
The rest is up to you.
Keynote + Co-Lab
First the keynote for everyone. Then a hands-on Co-Lab with your team: together, we hunt for the flaws your brand has been hiding and turn them into awesome strengths.
Co-Lab: up to 10 people · On request
Book both
The Flawesome Farm
Keynote and Co-Lab in one day @ Boereau, our perfectly imperfect 300‑year‑old farmhouse near Ghent. The closest thing to a Flawesome bootcamp, minus the push-ups.
One day · At the farm, near Ghent
Book a farm day
Coming not too soon(but sooner than the book)
Totally Flawesome was just the beginning.
Two new keynotes are cooking.
Same green jacket, new flaws.
Stay Green!
How to be an amateur in a world full of pros
An ode to the eternal amateur: staying curious, open and humble, no matter what you achieve. Because the moment you think you're a pro, you stop learning.
How to be a successful underdog
The hidden art of being underestimated
Forget the born winners. A collection of underdog tricks from brands and entrepreneurs who deliberately chose to be underestimated, and won.
Want to be the very first
audience to try one?