What you should knowabout me

For over 25 years, I helped brands present themselves better than they really were.

As a copywriter and creative consultant, I was actually pretty good at it.
I've won pitches. I've won awards. And yet, the whole time, I felt like a fraud.

Until I realized that the brands we trust most are the ones that show us who they really are: flaws, weaknesses and failures included.

Imperfection makes brands human. And humans connect with humans, not logos.

Once I figured that out, I only wanted to do one thing: share what I learned from the brands and people with the courage to be vulnerable. The underdogs. The amateurs. The ones who started out in imperfect circumstances and never pretended otherwise.

With my keynotes and Co-Labs, I help brands and leaders find their authenticity. Not by claiming it. By earning it.

I do that on stages from Ghent to Chennai, in English and Dutch, for audiences from 15 to whatever.