Robin Dhondt
← Back to the desk
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My second office is a tree.

From the desk of Robin Dhondt

Robin writing on his laptop high up in the maple tree at Boereau, Converse sneakers up

When ideas run out at my desk, I climb a tree.

Not a metaphor. There's a giant maple tree in the middle of the courtyard at Boereau, the old farm my wife Cynthia and I run as a meeting venue.

I bring my laptop, wedge myself into the branches, and I write.

I have a theory about why it works.

If you go to the trouble of climbing a tree to work, you don't want the trouble to be for nothing.

So you actually think. Whatever thought you climbed up here to have.

It also awakens the child in me. (When I was young, climbing trees was basically all I did.)

Somehow that kid knows how to pluck ideas from a tree, way better than the grown-up I became.

Gold or garbage?
You decide.

Every post here is a draft. Tell me what's worth keeping and what belongs in the trashcan. I can take it. (Mostly.)

More from the desk

Robin's email signature with the Totally Flawesome sticker and a disclaimer about typos, a green arrow pointing at the misspelled word seriuosly
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My email signature confesses for me.

I'm a copywriter who still makes a lot of typos. So I stopped hiding them. Now my email signature confesses for me.

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Close-up of Robin's t-shirt: a grinning vintage salesman giving a thumbs up, with the words Hang in there, it gets worse
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Good news: things might get worse.

For 25 years I worked as half of a creative team. Now I no longer have a partner who tells me whether my ideas are pretty good or utterly garbage.

Read more →